GreenWizard, a cloud-based product management and project collaboration product designed to simplify building efficient, healthy, and sustainable buildings – today announced that it has entered into a partnership with Architecture 2030 to provide enabling technology for the 2030 Challenge for Products.

The 2030 Challenge for Products calls on the global architecture, planning, design and building community to specify, design and manufacture products that will meet a carbon footprint of 30% below the product average through 2014 – then incrementally improving this reduction to 50% by 2030.

To achieve these goals, Architecture 2030 encourages selection of building products based on reduction of embodied carbon (or the metric of kilogram carbon dioxide equivalent per functional unit). To further this goal, building product manufacturers are encouraged to develop an ISO-compliant Environmental Product Declaration (EPD) or a third party-verified Life Cycle Assessment (LCA) for their product(s).

Initially focusing on concrete – which is the leading contributor of greenhouse gases among building products – the criteria and results of these declarations will be integrated into GreenWizard’s free product data capture, search, and LEED credit assessment solutions. Architecture 2030 has developed a Request for Information letter that can be sent to product manufacturers, asking for the embodied carbon content of their products, along with other assessment information. This information will be directly accessible through GreenWizard.

"GreenWizard is a technology leader and market influencer in the green building sector. We are excited that they have offered their market clout with product specifiers and technological expertise to further the very important cause of the 2030 Challenge," said Edward Mazria, founder of Architecture 2030.

“The goal of our partnership with Architecture 2030 is to achieve relevant carbon reduction through two key drivers: Architecture 2030’s well-regarded thought leadership and GreenWizard’s advanced technology solutions for the design and construction community, further leveraging our $9 billion in project purchasing power,” noted GreenWizard’s founder and CEO Adam Bernholz. “GreenWizard will simplify the identification of products that are making strides towards the goals of 2030 Challenge for Products. Additionally, we will provide all required assessment documents and easy specification of those products, dramatically advancing the cause of Architecture 2030.”