LATICRETE has announced the appointment of Mark O'Keefe to the position of Technical Sales Representative for the Specialty Products Division (SPD). John Striednig, CSI, CCPR, CCTS, Director, LATICRETE Specialty Products Division, the person to whom O'Keefe will be reporting, made this announcement.

Before joining LATICRETE, O'Keefe worked at McNear Brick & Block, where he drove the development of the firm's thin brick line nationally. Prior to that, he was a Regional Manager for Prosoco, responsible for the sales of all their products over a nine state territory. For LATICRETE, O'Keefe will cover the Southwest territory which includes California, Nevada, Arizona, Utah and New Mexico.

"As a Technical Sales Representative, he will promote the full SPD offering while servicing distributors, contractors and architects in this important geographic region," Striednig stated. "We're excited to have Mark on our team, and look forward to his upcoming professional contributions."