Florida Tile has announced a new initiative, called “Spec and Ship,” which is designed to strategically increase the ready-to-ship inventory of the company’s best-selling product sizes and colors.

According to Sean Cilona, Marketing Director, “This is a financial commitment on our part to keep in deep stock our best-selling tile sizes and colors plus the trim, accessories and items like mosaics that will get the whole job done as fast as possible.”

“The objective is to make Florida Tile the go-to source for the latest design in tile all along the supply chain,” Cilona added. “We are set up to fill an immediate need. Whether you are a contractor, retail sales outlet or designer, you will know that the tile you select from the Spec and Ship program is going to be in inventory for immediate shipment. That kind of support is priceless.”

Products in the program are spread across 13 lines, including (but not limited to) Fontana, Formations, Legend and Taconic slate, plus Horizon and Hamlet Manor.

The program is supported with merchandising elements such as dealer and contractor boards plus customer literature and a new dedicated Spec and Ship brochure.