Personna’s new website,,provides customers around the globe easy access to its product lines of blades and bladed tools, including Personna, Personna Pro, American Line, American Line Pro and GEM by Personna.

Personna’s new website offers catalogs, specifications and quotes, along with news, the option to purchase select products online, a retailer locator, instructional videos, special offers, and the ability to have a custom blade designed and built.

“We’ve built our new website the same way we design our products – to provide our customers with the best solutions that meet their needs,”  said Bob Senesac, Vice President, Marketing Industrial/Professional Division.

To complement its digital catalog of product offerings, Personna has also created instructional videos with the International Certified Floorcovering Installers Association (CFI) and its president, Robert Varden. CFI has trained and certified over 40,000 flooring professionals and offers the industry ongoing educational programs.

“Teaming up with CFI was a natural fit of two like-minded companies committed to improving industry standards in quality floor covering installations.  CFI runs over 200 training sessions a year and uses Personna’s blades and tools. We’re excited to offer visitors the opportunity to learn the latest techniques from the pros,” Senesac added.

Visitors to the site can also enter the 2012 Personna Blades for a Year Giveaway online. Details and Official Rules are available at