Rob Smith


LATICRETE has promoted Robert K. “Rob” Smith to serve its Architectural Products Division Sales Organization as acting assistant director of sales for North America.

This announcement was made by Ron Nash, director of sales for North America, who stated, “Rob has had an outstanding track record of service and leadership since joining us in 2008. I have great faith in his abilities, and envision many positives coming from this promotion.”

Smith will be assisting Nash on all aspects of the business including national accounts, training & development, and strategic sales planning. Additionally, he will be a liaison between the sales and marketing & product development teams.

“LATICRETE has fantastic products and support, far-reaching technology and strong personal relationships with our customers,” said Smith. “I believe these are some of our firm’s greatest strengths. Furthermore, it is my belief that LATICRETE will continue to be the preeminent setting material company in North America, while maintaining the ethics and integrity of the founder and owners.”