Brad Fulkerson


LATICRETE SUPERCAP, LLC, manufacturer of the self-leveling SUPERCAP System, has appointed Brad Fulkerson to the position of managing director.

Previously, he was president/ceo of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

“I’m excited about the challenges offered by LATICRETE SUPERCAP,” Fulkerson stated. “Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we’re marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection.”

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new managing director of LATICRETE SUPERCAP is to “ultimately build the brand to such a degree, that it becomes the Kleenex of commercial flooring.”