Välinge Photocat AB and Lauzon Hardwood Flooring Group announce partnership
July 5, 2012
Välinge Photocat AB (VPAB), a joint venture between Välinge Innovation AB of Sweden and Photocat AS of Denmark, has signed an exclusive license agreement with Lauzon Hardwood Flooring Group of Canada consisting of Lauzon Distinctive Hardwood Flooring Inc. and Parquets Dubeau Ltd. The license agreement gives Lauzon the exclusive manufacturing rights in Canada of their hardwood flooring using the VPAB photocatalytic process technology named ACTiO2 as well as a non-exclusive right to sell these products worldwide.
The Lauzon Hardwood Group will incorporate the ACTiO2 process in the manufacture of premium hardwood flooring. Lauzon’s flooring will reduce volatile organic compounds (VOCs) such as formaldehyde in the home and will fight the spread of bacteria. The ACTiO2 will be embedded in Lauzon’s already inventive Titanium Finish and will remain active for the life of this proprietary surface coating.
In addition to the License Agreement, the Lauzon Group has signed a Supply Agreement with Photocat AS to secure the highest quality and delivery of the ACTiO2 formulation.
“Lauzon is the world’s first hardwood manufacturer to secure a license for ACTiO2. We are excited to work with a flooring company that is known for outstanding quality and innovative leadership”, said Michael Humle, CEO of VPAB and Photocat AS.
“The Lauzon Group will market their hardwood flooring products with ACTiO2 in select international markets. The benefits of this product respond to world-wide concerns surrounding indoor air quality. We believe this groundbreaking product combination has the potential to re-write the rules of the flooring industry.”, said Niclas Hakansson President of Välinge Innovation AB.
"Lauzon is very pleased to partner with Valinge Photocat and launch this remarkable innovation in photocatalytic technology. We will be the sole Canadian manufacturer of hardwood flooring to harness this proprietary technology. We are proud of the fact we will help create healthier indoor environments in homes across the world.” ,said David Lauzon President of the Lauzon Hardwood Flooring Group.
“This outstanding addition to our stable of product innovations is a perfect fit for our company. It is the result of the pursuit of our never ending goal of “creating a beautiful enduring customer flooring experience”", stated David Lauzon.
The Lauzon Group is an innovative Canadian based manufacturer of Premium Hardwood Flooring and the steward of over 1.7 million acres of Canadian Hardwood forests. The Lauzon Group is able to manage and offer FSC certification for every step of the Hardwood flooring conversion process.
For further information, please contact:
Michel Houle Lauzon’s V.P. Manufacturing e-mail: firstname.lastname@example.org
Per Nygren Välinge's Executive Vice President Marketing e-mail: email@example.com