GUHDO is pleased to announce the recent hire of John Otto, who will join the team as the Vice President of Sales and Marketing for North and South America. Within this role, Otto will be responsible for building the GUHDO Gmaxx brand of saw blades, router bits and other cutting tools along with spearheading GUHDO sales efforts in North and South American industrial and consumer markets.

“We are delighted to have secured the appointment of John; he brings with him a wealth of experience across the target sectors for GUHDO Inc. His knowledge of the industry will help to open up new opportunities to our Global Group,” said David Kerr, GUHDO/Dimar Group Vice President of Marketing.

Otto comes to GUHDO with over 26 years of experience in the tool and woodworking market and brings his expertise in branding and sales to industrial and consumer wholesale distribution networks. Most recently, Otto worked as the Vice President of Wholesale for Rockler Companies where he successfully led domestic and international sales and distribution efforts of the Bench Dog brand among independent industrial dealers, home centers and co-ops such as Ace Hardware, Orgill and Do It Best.. Prior to Rockler, Otto was responsible for the substantial growth and management of the JET and Powermatic brands for WMH Tool Group. Otto's background is expected to provide GUHDO with an advantage in entering the North and South American markets.

"I was attracted to the company because of the need for a high performance, high quality product in both the industrial and consumer markets. GUHDO, and its parent company Dimar, continue to invest heavily in manufacturing automation to propel their products to the top tier of the quality scale," said Otto.

GUHDO recently introduced its advanced technology, Gmaxx line of saw blades and router bits. Gmaxx blades incorporate an electrostatically applied coating, which is thinner, stronger and more uniform over the body of the blade. The blades are manufactured using a proprietary grinding process for precision-balanced blade bodies. The unique Gmaxx coating and grinding processes provide longer blade life, superior blade performance and are designed for use on table saws, radial arm saws and chop / miter saws. Router bit manufacturing has been a core, GUHDO competency for over 50 years. The Gmaxx line of premium router bits is available in both 1/4" and 1/2" shanks and is noted for its high quality of steel, digitally calibrated, carbide cutting edges and broad variety of the most popular cutting profiles. Both the Gmaxx saw blade and router bit lines provide quality and performance benefits not found in similarly priced brands.