In the wake of one of the nation’s most devastating storms,Beaulieu of America announced its program to support the Red Cross effort in the hardest hit areas.

Beginning Monday, November 12 and going through Monday, December 10, 2012, Beaulieu will donate $10 to the American Red Cross for every shipment of Bliss Healthy Touch or Bliss EverClean carpets made to New York or New Jersey. For a complete list of eligible styles, dealers should contact their Beaulieu representative.

Beaulieu distributed flyers on the disaster relief program to its sales force and dealers in those areas and is encouraging support for the Red Cross with all its associates. “We recognize the need and encourage others to participate in the recovery effort with any method of their choosing,” stated Ralph Boe, CEO of Beaulieu Group.

To support the Sandy Relief Cause, people can also make a financial donation to Red Cross Disaster Relief at, by calling 1-800-733-2767 or by texting REDCROSS to 90999, said the company flyer.

According to published reports, the recovery from Sandy (widely labeled a “super storm” by meteorologists) is blamed for the loss of at least 85 lives and has an estimated cost of approximately $50 billion in recovery and rebuilding efforts.