WFCA Honored for their Consumer Media Awareness Program
The World Floor Covering Association (WFCA) today received the distinguished Golden Thinker Award from North American Precis Syndicate, Inc. (NAPS.) The esteemed honor is presented to a very small percentage of companies each year whose content for editorial placement is the most highly sought by press across the country.
The award, based solely on press usage and pick-up, received extraordinarily high placement and volume according to sources at NAPS. Only stories that receive over 800 hits are eligible for this award. WFCA’s articles were picked up nearly 900 times by newspapers including: The Wall Street Journal, The Chicago Tribune, San Francisco Examiner, The Los Angeles Times and USA Today. As noted by NAPS, 71% of the coverage generated by WFCA’s award winning article was picked up by media outlets in the top 50 markets. To date, stories WFCA has run with NAPS have been viewed by tens of millions of consumers in both large and small markets across the country.
This is the fifth such award the WFCA has received from NAPS.