Congoleum is pleased to announce the launch of its new corporate website, showcasing the revitalization of Congoleum’s image. Based on a contemporary clean and open design with simple interfaces, the site offers a panorama of the company’s products and values.
“We wanted our new website to reflect what we are: a company with a timeless tradition of innovative and quality products. Yet, attract a more youthful audience that will help to revive the Congoleum brand name with fresh contemporary appeal and carry us into the future,” says Bob Moran, President of Congoleum Corporation.
The website targets the consumer market while also providing specific reference materials for industry professionals. It explains the story and inspiration behind each of our product lines. The site injects color, vibrant photographs and a youthful exuberance to Congoleum’s image. Moran says, “We wanted the website to be fun and a destination for consumers looking for decorating tips and to learn about resilient products.”
Consumers will quickly become familiar with the navigation of the site, as it was designed to offer ease of use for both the tech savvy and tech challenged. The site features a “what’s my style” quiz to engage consumers with the site. Also featured is an advanced product search, helping consumers find exactly what they are looking for. Room Vision, a Congoleum exclusive is prominently displayed on the main navigation menu. Also available are an interesting corporate history and even a detailed look into the resilient manufacturing process. Design tips and style advice from Doty Horn, Congoleum’s renowned VP of Design is displayed through market trends, seasonal colors, and Ask Doty. Product reviews and testimonials will be available to consumers in the product pages.
Most important to Congoleum partners and industry professionals is the Retailers, Distributors and Installers Log-In. After being approved, industry members will have access to inside knowledge about upcoming products and promotions occurring at Congoleum. There is also access to not only downloadable installation brochures and product at-a-glance sheets, that were available on the previous site, but to downloadable product chips and room scenes for easy retailer advertisement creation and updating of your retailers’ websites.
The site has been designed for a wide range of browsers and will be optimized for viewing on mobile devices such as smartphones and digital tablets, within a few weeks. We are excited about this update and view this as a strong step into the future.
Visit the new site at www.congoleum.com.