Mullican Flooring is launching its Gold Dealer Program at selected retail stores that sell Mullican products in the United States and Canada.
The program offers percentage cash rebates to qualifying retailers on the sale of certain Mullican products. The rebates range up to 5 percent on select solid and engineered products.
As Gold Dealers, these stores will also have access to various online advertising tools and benefits, including the option to receive hardwood flooring at half price for installing in showrooms and in a model home for customer viewing.
“Our Gold Dealer Program is designed to inspire sales and build awareness about key Mullican products among our most devoted retail supporters,” says Brian Greenwell, vice president of sales and marketing for the Johnson City, Tenn.-based company. “We want to send a message of thanks to them for what they’ve done for us – as well as distribute more information about our products. We feel that everyone wins.”
Mullican offers prefinished and unfinished engineered and solid hardwood flooring through a network of 40 distributors and 5,000 retail stores.
Participating 2013 Gold Dealers will be required to own and exhibit Mullican’s display system, as well as sell and promote the Mullican brand. The latest showcase system displays as many as 74 flooring samples in three sizes and is approximately eight-feet high by 11-feet wide. Flooring samples selected for display can vary based on distributor and retail store preferences.
To be eligible to receive cash rebates on specified Mullican products, Gold Dealers need to sell 10,000 square feet of prefinished Mullican flooring over a six-month period during 2013.
Retail stores that are eligible to participate will be invited by their Mullican distributors to register for the Gold Dealer Program. To register for the program, contact Amber Oaks, Mullican’s marketing and claims coordinator, at (423) 794-1087 or firstname.lastname@example.org.
For more information about Mullican Flooring and its products, visit www.mullicanflooring.com.