As part of Basic Coatings continuing commitment to provide today's wood flooring distributors and contractors with innovative products and services, we are pleased to announce a few new hires

Larry Smith has accepted the position of Northeast Regional Sales Manager. He comes to Basic Coatings with over 20 years of experience in the wood flooring industry with such companies as, Derr Flooring Company, Philadelphia Floor Store and General Floor Industries. Larry will be working with Stan Abel in supporting Basic Coatings extensive distributor and contractor network in Eastern PA, New Jersey, New York and all of the New England States.

Jennifer Leach has accepted the position of Business Development Representative. She comes to Basic Coatings with over 10 years of sales experience in both distributor and direct sales. Jennifer will be responsible for the growth and maintenance of new and existing accounts in partnership with Basic Coatings Regional Sales Managers, lead generation and customer care.

Basic Coatings is a leading manufacturer of proven high-quality wood floor coatings, maintenance products, and floor care equipment for commercial and residential use. For more information about Basic Coatings' products and services, please call 1-800-441-1934 or visit