Shaw Floors has introduced its Caress by Shaw Floors spring promotion featuring the manufacturer's newest soft carpet rollout.

The Caress by Shaw Floors spring sale, Aprill 11 - Jun 3, offers consumers an up-to-$500-off couppon to inspire purchases to outfit the entire home. The offer is good on Shaw's newest stylish Caress products, as well as a full array of qualifying carpet, area rugs, hardwood, laminate, tile & stone and resilient products. Depending on how much the consumer purchases, Shaw's dealers will be able to offer a $100, $300 or $500 coupon.

"Our Caress by Shaw collection is unlike anything else available on the market today." said Trey Thames, vice president of marketing for Shaw Floors. "We are leading with this unique collection while also offering sales on all of our premier products. From our American Restoration Epic hardwood to stunning new resilient floors, consumers will have everything they need to help renovate their entire homes this spring."

Shaw Floors will harness a creative national TV, print and social media campaign to further publicize this spring sale and share the softness and style the Caress by Shaw Floors collection offers. The impactful advertising campaign will be viewed by millions of conusmers, and Shaw's local dealers will have exclusive access to the campaign for use in their local market.

Backed by aggressive financing packages and local advertising materials - including web banners, print ads, TV ads and more - the Caress by Shaw Floors promotion will additionally equip each dealer with a tailored marketing plan, direct mail campaign options and materials needed to drive store traffic.

Shaw Floors has also introduced its fall sale, designed to offer a hard-hitting consumer incentive. Shaw dealers can register for both sales by visiting

"This is an important year for the flooring industry and our Shaw dealers." said Thams. "We have ensure that our dealers can regisnter now for thier 2013 promotions, tap into our creative national ad cmapaign material to use in their local markets and be prepare to close the deal with every consumer who walks in their door. Whether they're looking for soft carpet, stylish area rugs, fashionable resilient and laminate or stunning hardwood, our Shaw products and programs will deliver."