Completely Redesigned ProSpec Website Tops Off Brand Refresh
The recently launched, completely redesigned ProSpec website, prospec.com, is the culmination of a comprehensive ProSpec brand revitalization that included new packaging graphics, new marketing materials and now a new website.
The website was designed with ease of use and increased functionality for ProSpec customers and consumers in mind. Website enhancements include prominently placed category and customer-specific portals, product coverage calculators for all ProSpec products, product selection tools, a sales rep locator and the full portfolio of marketing materials. These tools were strategically developed and placed to satisfy the needs of all our ProSpec users.
“Navigation through the website is seamless,” said Meredith Murchison, ProSpec Senior Marketing Manager. “A great deal of research and development went into ensuring ease of use, and the most relevant tools were built in to the website to best serve our customer base.”
Not only is the new website an extension of the ProSpec brand revitalization, but it’s also a practical tool for architects, distributors, commercial and residential construction contractors seeking information on floor preparation, tile setting, and concrete repair products. From start to finish, an array of information is available for every customer segment including grout color charts, product selection tools, technical data, installation instructions, MSDS, marketing materials and more. The ProSpec website now provides all the tools needed to complete a project from product selection and specification through installation.
The improved functionality gives users the ability to easily sort and find products by ANSI number, CSI Specification or product category. Website users are now able to easily pick products based on needs, calculate the amount of product required and find the closest sales rep all in one spot.
Other highlights include contractor, architect and customer sections housing information specific to each user. In-depth product galleries showcase major projects to display examples of ProSpec work.
The new website is just the beginning of the electronic developments coming from ProSpec. ProSpec will continue to update its online portfolio with additional valuable tools including a distributor locator program, installation and product videos, social media, and more in the near future.