Bob PortraitKarel Vercruyssen, president and CEO of Beaulieu America, announced the promotion of Bob Lee to executive vice president of residential sales for the flooring manufacturer.

Lee joined Beaulieu America in 2006 and has held several executive positions within the company.  His industry career has spanned 32 years in residential and commercial markets in both carpet and hard surface, including various management and leadership roles in sales, sales service, and support and operations.  In addition to residential sales responsibility, his new position will also include a management role in customer service, distribution, transportation and samples.
He will be headquartered at the Beaulieu America Corporate Offices in Dalton.