Bedrosians Tile and Stone has selected Banker Wire mesh for product displays in their Scottsdale, Ariz, store and plans to use the space as a design model for other stores around the country.
Established in 1948, Bedrosians has 34 branches throughout Arizona, California, Colorado, Nevada, Utah, North Carolina and Florida. It provides tile and setting materials for commercial, institutional, industrial and residential projects to a national and international customer base. In early 2013, the chain set out to create a space that reflects its identity.
As part of their store redesign, Bedrosians sought product displays to differentiate their stores from others in the industry. They specifically wanted an alternative to the slatwall systems that tile and stone distributors often use to display samples. When they came across a box of Banker Wire samples obtained during a previous project, designers at Bedrosians were inspired to use woven wire mesh as a unique platform for their merchandise.
“When we told other mesh manufacturers our vision, they dismissed us. Banker Wire was committed to achieving our design through complete customization,” says Crystal Whalen, design and marketing associate at Bedrosians.
Banker Wire was so determined to meet Bedrosians’ needs that they manufactured brand new tooling for the project and created a completely custom wire mesh pattern. The unique pattern consists of long, straight horizontal wires, woven together with tight groupings of three vertically oriented wires. The weave is perfectly spaced to showcase Bedrosians’ display boards and offers aesthetic appeal even when not covered by merchandise. Banker Wire also engineered a custom frame system that easily attaches the displays directly to the wall.
“Banker Wire was very responsive through every step of the process, providing us with drawings as our design developed. They were easy to work with and extremely knowledgeable,” says Whalen.
The Bedrosians Tile and Stone Scottsdale store was completed in November 2013. Bedrosians plans to next use the Banker Wire displays in their Santa Rosa, CA, store.