After 38 years, Exchange-A-Blade has changed its corporate name to EAB Tool Co., and the marketing of its core line of exchangeable products is now under the brand name EAB.
"This is an evolution of the brand. We continue to enhance the Exchange System that has allowed us to reinforce our principles of delivering outstanding value and service, building customer and dealer loyalty, and striving for a more environmentally sustainable industry."said Rob Forbes, founder and president of EAB.
The EAB acronym preserves the connection with the company's origins as a supplier and remanufacturer of exchangeable circular saw blades for the retail hardware and building supply markets, while allowing it to better represent its entire power tool accessories product line.
This announcement launches the rebranding of the company's exchangeable EAB products and its non-exchangeable products under the existing StaySharp name. The rebrand encompasses all logos, graphics, product packaging and in-store displays and will be rolled out to retail dealers in Canada and the US during 2014.
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