Bostik is giving away up to $700 worth of materials to people who post selfies in front of an actual installation that used its products.
Bostik's Selife Sweepstakes is asking people from all 50 states and most parts of Canada to take a shot of themselves in front of an actual project with its finished surfacing installed using Bostik materials. This North American drawing will be open through Sept. 23.
"Selfies have become a new worldwide craze, and we're willing to give away up to $700 worth of free quantities of our Dimension RapidCure grout and Ultra-SetSingleStep2 to various individuals whose selfies have been selected," said Chris Eichman, Bostik's marketing communications manager, Consumer & Construction Business Unit. "A selfie is a self-portrait photograph, typically taken with a hand-held digital camera or camera phone. Selfies are often shared on social networking services such as Facebook, Google+, Instagram, Snapchat, Tumblr and Twitter. They are usually flattering and made to appear casual. Most selfies are taken with a camera held at arm's length or pointed at a mirror, rather than by using a self-timer."
According to Eichman, Bostik's Ultra-Set SingleStep2 combines high strength adhesive, industry-leading moisture barrier, and sound abatement underlayment technologies all in one dynamic, space-age formulation. Additionally, it contains Bostik's patent-pending Thickness Control Spacer Technology, a proprietary feature ensuring the ideal membrane thickness between the substrate and hardwood flooring is maintained.
Dimension RapidCure Glass-Filled, Pre-Mixed, Urethane Grout is a patented, reflective, water-based material containing micro-glass beads and a translucent binder that both reflect light and allow it to pass through. According to the company, this adds an illuminating sparkle, creating one-of-a-kind, 3-dimensional effects within glass tile installations.
"Not only does Bostik have great products; they function as tools our customers use to create outstanding projects. Because they invest so much time honing their craft, we always feel obliged to give their final work well-deserved recognition," concluded Eichman. "Frankly, we think it will be a lot of fun visually promoting these projects via today's state-of-the-art technology. Once Bostik Selfie Sweepstakes' winners are named, we will post their respective selfies via various creative methods using both traditional and today's electronic media."
Specifics on how to enter, along with official rules and an online entry form, may be accessed here.