Mirage has formed a new distribution partnership with All Tile in the Midwest region.

Effective Feb. 13, All Tile’s single source trading area for Mirage flooring will be expanded to include Arkansas, Illinois, Iowa, Kansas, Missouri, Nebraska and Oklahoma. Between now and then, Mirage will be available from both All Tile and Lockwood Flooring in those states.

All Tile has been a Mirage distributor since 2007, servicing Northern Illinois, Eastern Wisconsin and Michigan. The firm provides premier products to both the floor covering and woodworking industries.

“There are great opportunities in the Midwest to provide a high level of quality service and additional support to Mirage customers and help them be even more profitable selling the highest quality hardwood flooring brand on the market. We are very excited about extending our partnership with Mirage to a new territory," said Bob Weiss, president of All Tile.

Chris Thompson, Mirage's vice president of sales and marketing added,  "This market is very important for Mirage and we are convinced that All Tile's dedication and leadership in value-added service such as training on site, marketing and promotions will bring growth to the dealers in place." 

For more information, visit miragefloors.com.