The inaugural International Surface Event East (TISE East) in Miami Beach, Fla., drew 185 exhibiting companies coverings more than 50,000 sq. ft. of exhibit space. The first-year show saw attendees and exhibitors from more than 50 countries. More locally, the event brought in business owners from more than 30 communities in the surrounding Miami area.
“TISE East attracted a completely new audience compared to our sister event in Las Vegas. It translated into new business for our exhibitors,” said Dana Teague, vice president of Hanley Wood Exhibitions. “Our goal from the very beginning was to create a unique trade show experience that allowed attendees to take full advantage of educational offerings, certifications and networking, in addition to the exhibits and buying opportunities.”