Custom now offers a 40-color palette in all of its grouts, allowing designers, tile contractors and property owners to have grout that coordinates with their tile.

“Custom already had a strong palette, so I worked with them to develop new colors inspired by nature in the form of water, sand and fog in muted gray, brown, blue and green tones,” said Peggy Van Allen, Custom color consultant.

According to Van Allen, the names for Custom's newest grout colors reflect their natural origins: Walnut, Graystone, Driftwood, Rolling Fog, Bleached Wood, Cape Gray, Ice Blue, Truffle and Surf Green.

Included in the expansion are a collection of eight designer-inspired specialty colors that deliver light-reflecting effects, called the Designer Series.

“We worked with leading design consultants, interior designers, professional colorists and tile manufacturers to identify this exciting group of color options,” said Prashant Panchal, senior channel marketing manager for Custom. “This gives tile professionals even more options to be able to select the color they need without sacrificing the stain resistant benefits of Fusion Pro grout.” 

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