Parex USA, parent company of Parex, Teifs, LaHabra, El Rey and Merkrete, has added two new hires to Merkrete's marketing department.

Kevin Rantin brings with him over 25 years of sales and marketing experience in the building and irrigation industries. According to the company, Rantin’s appointment as marketing director is part of a broader initiative by Parex USA to focus on growth in both the commercial and residential markets and increase awareness of all brands with architects, builders, distributors and applicators. His experience in sales, marketing and operations will be an asset to managing the marketing department and expanding Parex USA’s position in the market.
Tiffany Awischus has been promoted to the position of product manager for Merkrete. Awischus joined Parex USA in 2013 as a flooring manager in the R&D department. Her experience as R&D manager in the cement industry will complement her new position in marketing.
“The addition of Kevin and Tiffany to our marketing team will help us fine tune our marketing approach to reach specific target markets,” said Jamie Chilcoff, managing director of Parex USA. “With their experience and knowledge, they'll be able to provide a more seamless approach to future product development and brand strategy for both our facade and tile setting divisions.”
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