laticrete university
Laticrete's new University is an e-learning program that offers training videos and tests online.

Laticrete has launched Laticrete University.

Based on Laticrete's Profit Through Knowledge (PTK) technical seminars, this e-learning program presents training videos and tests online.

According to the company, Laticrete University lessons are developed specifically for distributors, dealers, installers and other professionals interested in vital industry and product information.

"Effective and proven training is necessary for any company or individual in our industry interested in learning about new products, modern technology and best practices,” said Art Mintie, director of technical services. “Through Laticrete University, we have made our PTK seminars available to anyone looking to stay ahead of the curve.”

Laticrete University segments include tutorial videos followed by a short test that measures the participant’s knowledge retention. Upon the successful completion of a segment, participants can print a certificate or have it emailed to them. Each training segment is based on PTK technical seminars, which are hosted at the Laticrete headquarters in Bethany, Conn.

Laticrete recently received top marks for service, support, training and product performance from a 2013 CLEAReport on Tile and Stone Installation Contractor Market Survey. The report was conducted by Clear Seas Research, an independent market research firm and a subsidiary of BNP Media. Laticrete tied for first place among the six manufacturers named in the report for their training programs.

According to Steven Rampino, the company's associate technical services manager, "The demand for Laticrete training has grown tremendously over the past few years as has the need for an online option. We’ve been looking at a way to provide an online version of our training program for the last seven years, but the technology did not exist in an affordable and easy-to-use manner. Now we have a system that can deliver our program effectively. This is the future of training.”

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