Lisa Richter has been promoted to director of marketing for ISSA, effective June 1.

“This position is critical in supporting the overall branding and strategy of the association as well as guiding our members and the industry to help us change the way the world views cleaning,” said John Garfinkel, executive director of ISSA. “Further, this position holds the broadest responsibility of the association in working with the other staff directors to accomplish the strategic objectives of the organization."

In addition to more than four years of experience with ISSA as a consultant, Richter has spent 15 years as principal of Richter Communications, a marketing and corporate communications consulting firm based in Evanston, Ill.

Prior to starting her own company, Richter was a marketing and communications manager for the Sherwood Group.

"Since I started working with ISSA in 2011, I’ve had the privilege of contributing to the association’s global marketing and communications activities while working with some of the most knowledgeable and caring professionals in the industry," she said.
In her new role, Richter replaces Dianna Steinbach, who was recently promoted to ISSA director-EMEA to oversee the ISSA office based in Amsterdam that serves the association’s Europe, Middle East and Africa region.
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