The Flooring Contractors Association (FCICA) will host a Webinar, Defining Customer Relationships and the Importance of Effective Communication, on Thursday, June 18 at 11 a.m. EST.

Lisbeth Calandrino, business management consultant and director of retail sales development for Fabulous Floors will lead the Webinar using knowledge she gained from Google’s 2013 research.
Calandrino will discuss how to gain a competitive advantage for your business by defining the communication or touch chain, and starting the process before the customer reaches out to you. According to her, you must not only determine where to find your potential customers, but also how to connect with and retain them using meaningful conversations.
The deadline to register is Wednesday, June 17 at 3 p.m. EST.

To register, visit