Bostik is an official supplier of the 102nd Tour de France, taking place through July 26.
Tour de France, which started July 4 in Utrecht, Netherlands, finishes at the Champs-Élysées in Paris. The 21-stage route covers a distance of over 1,864 miles, taking riders through three countries and challenging terrain. There will be 6,000-plus hours of worldwide TV coverage with reports broadcast in 190 countries, and 12 million spectators are expected to view the race as it crosses France, Belgium and the Netherlands.
As a sponsor, Bostik will participate in the Tour de France publicity caravan which accompanies the race. Various promotional vehicles will offer spectators gifts and giveaways while they await the riders. These vehicles will promote Bostik incorporating the firm’s gecko in a prominent visual role. To add to the Tour de France 2015 sponsorship, Bostik will be launching a number of international promotional programs through September. These will include social media campaigns, customer events and in-market promotions across multiple countries, which will include cycling-related competitions, giveaways and special offers.
"Bostik high-performance adhesives are being successfully used worldwide for a diverse variety of applications dependent upon products people use each day," said Michael Jenkins, business director for Bostik’s consumer and construction business unit–Americas. "We believe it’s important that consumers in the Americas know of the global acceptance our products enjoy. Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik name and range of solutions our company provides. Our international sponsorship of Tour de France is a prime example of this kind of global promotion."
For more information, visit bostik-US.