Grant Urban has been appointed sales manager for Penetron's West Coast region.

Based in Southern California, Urban will play a role in the company's expansion across the West Coast, drawing upon his 30 years of industry experience and a comprehensive network of connections.

"Grant’s experience spans both the ready-mix and engineered cement industries," said Christopher Chen, director of the Penetron Group. "His understanding of the West Coast construction industry and its players affords him keen insight into what will be required to expand Penetron's presence in this territory.”

According to Chen, Urban's first priority will be to promote the company’s Admix crystalline waterproofing admixture to the region.

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