Laticrete has expanded Ken Madison’s national accounts manager duties by adding Dal-Tile and Florida Tile to his responsibilities.

With this promotion, Madison will continue to report to director of sales, APD North America, Rob Smith, and will maintain responsibility for his existing national accounts including Lowe's and Floor & Décor. 

“Ken will provide these important customers with the highest level of support. Dal-Tile and Florida Tile will each benefit from his professionalism and expertise,” said Smith.

Madison joined Laticrete in 2012 as a national accounts manager for Lowe's. He has a decade of experience working in both the sales and marketing retail channel.

For more information, visit laticrete.com.