Jesler Savi Freitas has joined Laticrete as regional manager, South America.

In this role, Savi Freitas is charged with maintaining existing customer relationships and identifying new opportunities to increase sales of Laticrete products and solutions across South America.

“Jesler’s long history in, and deep understanding of, the South American ceramic tile and installation system business will benefit Laticrete greatly,” said Rivaldo Tiscoski, regional director of Latin America and the Caribbean. “Having worked for the joint venture Eliane Argamassas, he is well versed in the value of Laticrete products, and is a welcome addition to our international team.”

Savi Freitas comes to Laticrete with over 20 years of industry experience. He previously held the position of plant manager with Eliane Argamassas. Sold in 2007, Eliane Argamassas was a joint venture between Laticrete International and Eliane Ceramics of Brazil.

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