Doug Metchick has been named president of Laticrete Supercap.
In this role, Metchick will prepare the company for rapid and sustained growth.
“With a strong background in business transformation, Doug is the perfect fit for Laticrete Supercap,” said Edward Metcalf, president of Laticrete. “As his remarkable resume demonstrates, he is the right person to design and execute innovative strategies that will make our time-saving, cost-effective method for finishing new concrete or capping existing slabs the industry standard.”
Metchick has a 25-year track record building brands and increasing profitability, according to Metcalf. He comes to the company from Morris Yachts, where he served as CEO, overseeing the luxury sailboat builder and yacht services company’s five locations and 100-plus staff. He was responsible for business strategy, marketing, sales, customer service, production, finance, HR, advertising, social media and digital.
For more information, visit laticretesupercap.com.