The American Concrete Institute's (ACI) Christopher Darnell has been promoted to managing director, customer & product strategy.

In support of ACI’s strategic goal of being more efficient, agile and effective, Darnell will focus efforts on improving the member and customer experience by aligning Institute products and services with user expectations, market demand and communication channels.

“Chris’ depth of experience combined with the vast knowledge of ACI’s nearly 20,000 members will move us collectively toward the vision of everyone having the knowledge needed to use concrete effectively to meet the demands of a changing world,” said Ron Burg, executive vice president, ACI.

Darnell has been working at ACI for nearly 30 years, with experience in member services, certification, process improvement and ACI Foundation’s Strategic Development and Concrete Research Councils. He served as executive director of the American Shotcrete Association (through ACI’s subsidiary Creative Association Management) and most recently as ACI’s director of website strategy & content.

For more information, visit concrete.org.