Laticrete's 60th anniversary celebration is taking place at the World of Concrete in the Las Vegas Convention Center from Feb. 2 through 5.

The theme of the celebration is “60 Years of Building Chemistry,” which recognizes the significant products and relationships the company has built over the last 60 years.

Sixty years ago, Henry Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.”

In addition to celebrating its 60th anniversary, Laticrete is providing access to newly-launched and updated product lines. Outside the convention center, Spartacote coating systems experts will provide live application demonstrations at the Decorative Pavilion (booth #O40845).

“From its earliest days, Laticrete was founded on the importance of building a chemistry of trust with its customers and partners," said Sean Boyle, senior director of marketing and product management. “The new and updated product lines we are demonstrating at the World of Concrete show that our 60-year track record of innovation continues unabated.”

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