Tec Skill Set, manufacturer of tile installation products for contractors and DIYers, was recognized by the Construction Marketing Association (CMA) annual Star Awards for marketing excellence in the construction industry.

Its innovative, mobile-friendly Color Selector Tool was honored with the Superstar Award for Internet Marketing and Configuration Tools.

The Color Selector Tool helps users define and express their design goals by completing a visual-based quiz. After choosing their favorite images, customers receive a mood board that reflects their preferences. The mood board includes tile and grout suggestions, as well as other design details. It can then be sent to a local Lowe’s designer to set up a free design consultation. 

The Star awards recognize excellence in 16 marketing categories, and 78 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos and employee communications and integrated marketing campaigns.

“The CMA Star Awards showcase the very best in marketing, effectiveness and creative execution,” said Neil Brown, CMA's chairman.

For more information, visit tecskillset.com/color-selector.