A couple of years ago our son, who is a Generation Y/millennial, told me and my wife that he was quitting his job as a reservationist at an airline and going into business for himself. My wife and I gave each other that look of “uh oh—are we going to have to help support him?” Fast-forward two years later, and his business is doing well and he’s staying busy. I asked him how he was getting so much business. His answer: “Social media, dad.” He displays his work on Facebook, Instagram and Twitter. He doesn’t pay for advertising and yet is able to provide an income for himself.
Being on the tail-end of the baby boomers, I don’t completely understand all this social media stuff. But I’m impressed with how it’s working out for my son, our business and others. Even some of our clients who are Generation X—born between 1965 and 1980—ask us if our business is on a social media site. My answer is yes, but my kids run it. In fact, my kids set up my personal Facebook account and my LinkedIn account.