The National Wood Flooring Association (NWFA) has released its first-ever consumer-focused Wood Floor Styles and Trends guide.

This informative look-book is customizable, allowing NWFA members to brand the publication to use as a targeted marketing tool.

Designed to have a two-year shelf life, the 16-page booklet, sponsored by Bona, will help educate consumers to increase their knowledge of, and desire for, wood flooring, according to the association. The look-book contains a wide variety of photos highlighting the beauty, benefits and current trends of wood flooring. Copy is minimal, but compliments photos, sponsored by Mannington and Mohawk, by focusing on the following:

Environmental benefits

Indoor air quality

Long-term value



Increased home value

Species selection

Wood flooring types

Finish options

Home environment moisture management


Finding local NWFA wood flooring professionals

The guide is available in both digital and print formats, making it suitable for e-mail campaigns, home shows, or direct marketing.

“This consumer guide will help ensure that those employees at the point-of-sale have a selling tool that guides the buying process to the right product, and provides the consumer with a checklist to make sure they have enough knowledge to make the right long-term investment in their home,” said Michael Martin, NWFA's president and CEO. “It is a valuable tool to help NWFA members market themselves and grow consumer demand for wood flooring.” 

The guide will be available to consumers on NWFA’s consumer website,

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