North American Precis Syndicate (NAPS) has awarded the World Floor Covering Association (WFCA) its Golden Thinker award for outstanding editorial achievement.

The award was presented to WFCA and its public relations agency of record, Story Dept., for exceptional media coverage in connection with the association's 2015 flooring awareness campaign achievements. The Golden Thinker award is given to only one quarter of 1% of companies nationwide. This is the tenth consecutive year that NAPS has presented the award to WFCA for one of its public relations initiatives.

NAPS distributes feature releases for more than 750 companies and organizations across the country. Its participants include Fortune 500 companies, national advertisers such as Coca-Cola, Ford and McDonald’s and more than 100 other associations and government agencies. The Golden Thinker award is the organization's annual recognition of outstanding campaigns selected from the work of those contributors.

NAPS representatives said the WFCA consumer awareness program received extraordinarily high placement volume with 2,740 articles reaching over 60-million consumers. Average placement is 600 articles, according to NAPS. More than 45% of WFCA’s editorial coverage was generated in the most competitive media markets—the nation’s top 50 cities. 

According to NAPS, to date, nearly 300-million consumers in both large and small markets nationwide have viewed WFCA articles.

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