Bill Allen has joined Blastcrete Equipment Co. as sales manager.

In this role, Allen is responsible for helping customers around the world automate their processes with Blastcrete equipment.

“We’ve known Bill for nearly 25 years and his familiarity with the industry and our equipment is a great asset to our team,” said Jim Farrell, Blastcrete's CEO. “We are a family-owned company and Bill shares our values of working with customers one-on-one to determine the equipment that meets their needs.”

Allen is no stranger to concrete and refractory after more than 30 years in the construction business. He worked as a sales manager for BASF for seven years and managed its global sales of dry and wet-process shotcrete equipment. He also served as BASF Construction Polymers’ North American sales manager for more than six years.

“Refractory and shotcrete customers require customized solutions, and Blastcrete is unique in its ability to cater to individual customer needs,” said Allen. “My goal is to get the message out there that Blastcrete is one of the few remaining manufacturers with this approach.”

As Blastcrete’s sales manager, Allen plans to travel regularly to meet with customers in the field.

Allen also holds extensive experience in the flooring industry as a formulator of self-leveling underlayment. He started a company, Sub-Floor Science, which tested concrete slabs, sub-floors and floor coverings as well as evaluated floor failures, diagnosed problems and recommended solutions. Allen served as a Blastcrete distributor with Sub-Floor Science and plans to use his experience to help Blastcrete expand in this market.

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