Laticrete is continuing its celebration of “60 Years of Building Chemistry” by demonstrating new and existing products at Coverings in Chicago, taking place through April 21

“Laticrete was founded on the importance of building a chemistry of trust with its customers and partners," said Sean Boyle, senior director of marketing and product management. "Providing industry-leading technical and customer support has been a critical element of the success Laticrete has experienced."

Henry Rothberg, chairman emeritus and founder of Laticrete, revolutionized installation techniques for the setting of ceramic tile and stone over 60 years ago with his pioneering work in the field of chemical engineering and the “adhesive mortar method.”

In addition to celebrating the chemistry of its relationships, the company will launch Strata Mat XT and Tri-Lite at Coverings. The company will also demonstrate existing tile and natural stone product lines including Permacolor Select, Stonetech, Hydro Ban Shower Systems, Spartacote and Strata Mat.

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