Emser Tile will distribute Laticrete products through its service and distribution network beginning July 1.
The partnership provides Emser customers access to Laticrete premium adhesives, grouts, shower systems, uncoupling products, sealers and cleaners and in turn, Laticrete gains greater access and exposure to Emser's customer base.
"This year Laticrete celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said Ron Nash, Laticrete's vice president of North America sales. “Two factors drive our business, the development of innovative products and access to valued customers. Laticrete provides the former and Emser Tile provides the latter.”
Laticrete offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals and concrete restoration and care. For 60 years, the company has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service.
Equally important to Emser and its customers, Laticrete offers a variety of training options. Online, the company offers the Laticrete University e-learning program and “Pro Tips” video series. On-site, the company provides Profit through Knowledge and International Passport to Success technical seminars. The company is also a provider of AIA/CES continuing education programs.
Laticrete also offers customers an impressive array of in-field services and technical sales support. The company’s nationwide staff of highly-skilled flooring experts are available 24/7 on job site, in architectural presentations, for specification and residential support, throughout the sales process and conduct extensive training seminars to increase product knowledge.
“The addition of Laticrete to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Bob Baldocchi, Emser's CMO. “Easy and local access to Laticrete products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of Laticrete products and offering access to the company’s training programs, we can offer new options to meet their every need.”