Scott Humphrey, CEO, World Floor Covering Association (WFCA), has announced the annual winners of the Gold Standard Award, which recognizes stores that have created an outstanding consumer retail experience. In the category including retailers with sales over $10 million, Sergenian’s Floor Covering based in Madison, WI, took home the honors. In the under $10 million category, Classique Floors & Tile based in Portland, OR, was recognized.
The first place winner in the over $10 million category received a choice of one of the following: two-day on-site custom CFI carpet seaming class, two-day on-site custom sales training or one-year online WFCA University tuition. The first place winner in the under $10 million category received the same options as above but only a single day of classes.