At the time of this writing, only a few weeks had passed since walking the bustling exhibit floor at TISE 2017, held last January in Las Vegas. If I were new to the industry and this were my first show, I’d be completely overwhelmed by the plethora of new products, the sometimes distracting pageantry of Las Vegas and the virtually countless opportunities to learn about the latest installation techniques or take on industry certifications from organizations including the International Certified Floorcovering Installers Association (CFI), Ceramic Tile Education Foundation (CTEF), International Concrete Repair Institute (ICRI) and Natural Fiber Installation Certification (NFIC).
Of course, this wasn’t my first TISE; I’ve been going since 2003. And I was still a little overwhelmed. You have a plan of attack, a list of appointments and a concrete idea of what you want to accomplish at the show. But before long, that plan falls apart as you find a booth not included in your notes that’s displaying a new product, a new brand or a new direction. As a journalist, my job is to share the most outstanding and interesting news from the many trade shows I attend; TISE is an event where one can basically flip a coin, visit booths based on chance and still come away with a good story.