American Home Surfaces Group, a flooring store alliance with 400 independent flooring dealers representing more than 700 showrooms, will host its biannual conventions Oct. 22-25 at the Hyatt Regency Indian Wells Golf and Spa Resort in Palm Springs, Calif.

“We are extremely excited to be back on the west coast and couldn’t ask for a more beautiful set up in Palm Springs” said Joe Weber, vice president of operations and sales, AHSG.

A strong lineup of speakers and special guests will be in attendance, with focus on digital marketing, training, and the “Amazon Effect,” as well as many new product introductions.

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