Chicago, Ill. –- Hannover Fairs USA announced that it will debut Domotex USA focused on the American residential floor covering industry February 28-March, 2019, at the Georgia World Congress Center in Atlanta, Ga.

Launched in 1988 in Hannover, Germany by Deutsche Messe, Domotex is the world’s foremost showcase for floor coverings innovation. Domotex USA will consist of exhibition space, conferences and education, featuring flooring and flooring innovations in a three-day trade show in America’s flooring capital, Atlanta.

Exhibitors will display the latest machine-made carpets, wall-to-wall carpeting, textile floor coverings, handmade rugs, resilient floor coverings, design flooring /luxury vinyl tile (LVT) and laminate flooring, parquet and wood flooring, as well as application and installation technologies designed for the residential flooring marketplace.

“Many industry representatives have been asking us for years to launch the Domotex brand in the North American market, as there has not been a flooring trade fair in the Eastern U.S. that demonstrates the quality and breadth of the world’s leading carpet and flooring show, the Domotex Hannover,” said Andreas Gruchow, Ph.D., member of the management board, Deutsche Messe AG. “Also, given the strong economy in the U.S., much is being invested in commercial real estate such as offices, hotels, and shops. The number of residential properties is also growing considerably. These are good conditions for the sale of floor coverings in the United States.”

Domotex USA will target North American-based professionals, including wholesalers and retailers of carpets, floor coverings, wood flooring, LVT, and other innovative flooring products for flooring retailers, home builders, developers, floor installers and home improvement and buying groups. Domotex USA will be organized and managed by Hannover Fairs USA (HFUSA), the U.S. subsidiary of Deutsche Messe.Domotex USA is an extension of Deutsche Messe’s worldwide portfolio of flooring events, complementing the floor covering shows in Hannover, Shanghai and Turkey.

“Launching Domotex USA in Atlanta makes perfect sense because we can offer industry players across the Midwest, North- and Southeast the chance to both visit exhibitors on the show floor and to tour the area’s manufacturing facilities,” said Raymond Bianchi, vice president of events and business development at Hannover Fairs USA.

Larry Turner, president and CEO of Hannover Fairs USA, added, “With the introduction of Domotex in Atlanta, we will showcase residential flooring innovations from the center of North America’s floor covering marketplace, adding another vital Deutsche Messe event to our North American portfolio of shows.”

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