Tradesmen who use a tape measure thousands of times a year know what makes one stand out from the rest. It’s with their input that Apex Tool Group developed its new Crescent Lufkin Shockforce and Shockforce Nite Eye tape measures with patent-pending two-sided blade design and 14 ft. of standout.

“Our extensive research determined what users were really looking for in a tape,” said Kevin Fitzpatrick, product manager. “Saving time was critical, so when measuring on a jobsite one person can now do a two-person measuring job using this tape. And, since a tape measure is one of the most used tools on a job site, we also focused on durability to create a product that withstands drops and lasts longer.”

The compact design features metal “roll bars” to protect the lock button against drop impact damage, while the simulated diamond-coated end hook provides 50% more hook grasp to prevent surface slippage. The dual-sided print combined with enhanced print size provide superior legibility for quicker measuring. The Nite Eye offers the same features, but with a high visibility green-on-matte black blade to be seen in any light condition.

Crescent Lufkin Shockforce Tape Measures are available in 16-foot, 25-foot and 35-foot options.

For more information, visit cms.crescenttool.com.