Laticrete showed off its latest product solutions at Coverings. Located at Booth 2641, attendees will learn about the soon-to-be-released 125 TRI MAX three-in-one adhesive, VAPOR BAN Primer ER, and Laticrete SUPERCAP SC650-MC, a self-leveling topping suitable for use as a high-strength wear surface or underlayment with a quick return-to-service, in addition to recently launched products that have and will continue to move the industry forward. Product demonstrations throughout the trade show will offer guests insight into how top contracting professionals handle a variety of challenging tile installations (Live Installation Demo Stage at Booth 3138).

“For thirty years, Coverings has been a can’t-miss event for the tile and stone industry in North America to gather together and learn from one another. Like in years past, we’ve come ready to help educate our customers on new ways they can use our products to maximize their installations and produce the best possible results for their clients,” said Sean Boyle, Laticrete vice president, Marketing North America. 

VAPOR BAN Primer ER is an ASTM F-3010 compliant, epoxy-based all-in-one moisture vapor barrier and primer that saves installers time and speeds up labor on the jobsite, thanks to the products’ dual purpose. With a quick turnaround time, VAPOR BAN Primer ER is ready for self-leveling underlayment placement in as little as three hours.  VAPOR BAN Primer ER is expected to launch in the spring.

125 TRI MAX is a new three-in-one adhesive, sound control and crack isolation product that eliminates the need for sound and anti-fracture mats. Because of its three-in-one versatility and lightweight nature, 125 TRI MAX saves construction professionals money on storage, freight and logistics. In addition to the high-performance and anti-fracture benefits this product offers, 125 TRI MAX contains 36 percent post-consumer recycled materials to contribute to LEED points and is GREENGUARD certified for sustainable building. 125 TRI MAX is expected to launch in the spring.

Laticrete SUPERCAP SC650-MC is a medium/coarse-sanded pumpable and pourable, low alkali cement-based self-leveling topping that’s suitable as a high-strength wear surface or underlayment. This product can be applied over concrete and other types of sound substrates before polishing, installing coatings or other flooring systems, to transform rough concrete to a flat and smooth surface. After applying, surfaces are walkable within two to four hours and may be open to wheel traffic within 24 hours, for a quick return-to-service.

Laticrete is a sponsor of the Installation & Design Experience at Booth 3538. Topics to be covered include best installation practices, why tile is a great product choice in comparison to other materials and how to become certified tile installers. This booth will also feature state-of-the-art vignettes designed by local designers and installed by NTCA Five-Star Contractors using various Laticrete products.

Additionally, on the tradeshow floor in the Laticrete booth, a blue diamond mosaic art piece by New York-based artist Allison Eden of Allison Eden Studios will be on display. The design was grouted with SPECTRALOCK PRO Premium Translucent Grout, a patented high-performance epoxy grout that offers a unique opaque color that diffuses light for a vibrant finish, and stands approximately 60 inches (152 centimeters) high and is 44 inches (112 centimeters) wide.

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