Product Focus: Laticrete Updates Stonetech Packaging
Following extensive market research among distributors and end users, Laticrete announced that it has recently updated the packaging for its Stonetech product line to more clearly communicate the features and benefits of each product. Green labels are for cleaners, red labels are for enhancing sealers, and yellow labels are for natural-look penetrating sealers.
Additionally, the bottles have been redesigned to improve existing induction seals, resulting in sturdier packaging. Spray bottles and tops now feature a semi-locking mechanism. Informative icons have also been added to identify whether products are water- or solvent-based and whether they contain no or low VOCs.
A product guarantee icon has also been added “to reassure customers that Laticrete stands by its products; several products also have updated warranties,” the company noted. While the packaging has been updated to be more clear and concise, the formula and performance of each product has not changed, the company stated.
For more information, visit laticrete.com.