For this month’s web and digital exclusive Titebond’s Mark Lamanno, flooring technical market manager, and Bob Behnke, technical support manager, offer their thoughts on the newest adhesive technologies, trends in packaging and applications, and their latest products.


What technological advances/changes in formulation are you seeing in flooring adhesives for carpet, hardwood and resilient? What benefits do these new technologies offer?

Lamanno: “We recently developed our most versatile flooring adhesive to date, enabling flooring installers to use a single adhesive across all types of installations. Our Titebond 780 Premium Multi-Purpose Flooring Adhesive bonds many different types of floor coverings, including carpet, felt-backed resilient sheet goods, cork rubber tile, VCT, LVT and LVT/plank. It’s a fast-grabbing latex adhesive with quick tack that allows installers to start laying flooring in eight to 15 minutes with fan assist. It also offers excellent handling and 24-hour re-bond properties, easy cleanup when wet with water and low-VOC content along with extremely low odor.”


I’ve noticed a trend toward adhesives that can be used in vertical applications. Can you speak about this trend and what properties these types of adhesives have? Is working with them different than what installers are used to on the floor?

Behnke: “We recommend our Titebond Ultimate TiteGrab Adhesive for vertical flooring and feature wall applications. It’s a highly viscous adhesive with powerful green grab that, in many cases, eliminates the need to brace even heavier items. Installers apply it using a premium caulking gun with a high thrust ratio (minimum 16:1).

“One major difference between horizontal and vertical installations is that the latter does not require full adhesive coverage as hollow spots are not an issue with the wall as they are on flooring. The adhesive used to attach the substrates to the walls should be balanced to keep the substrate from moving or rocking if stress is placed upon it—such as leaning against the wall.”


Another trend I’m noticing is changes in packaging and application, whether sausages, pouches or other special packaging; applied via applicator guns, sprays, pressure-sensitive tapes, etc. When should an installer choose these over a traditional format? What advantages do they offer?

Lamanno: “We seek to develop solutions that simplify installation and offer outstanding performance characteristics. With that in mind, we recently introduced the flooring industry’s first pouch packaging for wood flooring adhesive. The 0.75-gallon foil pouch is a smart alternative to the traditional pail and is ideal both for small and large wood-flooring installations. It’s easy to carry and position across the installation area and is less messy to apply.

“One big advantage is that you waste less adhesive. The pouch is weather-resistant and keeps the adhesive fresher, longer. Because the pouch is smaller, you end up with less leftover adhesive; and the pouch is resealable, using zip ties included in every container of pouches. Currently, both our Titebond 771-Step Adhesive, Sound and Moisture Control system and Titebond 811 Advantage Urethane Wood Flooring Adhesive are available in pouches. We also offer our flooring adhesives in 20-oz. sausage packs as well as pails. Sausage packs can be applied with a sausage gun for precise handling and control in tight areas.

“We also introduced a wood flooring tape, which simplifies installation of wood flooring starter rows, finish rows under toe kicks, baseboards, base shoes, board replacements, transition strips and all trim pieces. The double-sided foam tape is easy to use and saves time with engineered wood and solid wood flooring installations. It greatly reduces time nailing and filling holes. The initial bond strength is aggressive and gains additional strength over time and with exposure to moisture and humidity (from the subfloor, the wood flooring and the air). Titebond Wood Flooring Tape is available in two-inch-wide rolls of 40 feet, which is the ideal amount for a typical room.”


What are some of your latest adhesive products?

Lammano: “Titebond 720 Contract-Grade Multipurpose Adhesive is an environmentally superior, latex flooring adhesive formulated with a lower bond strength for floor coverings that require frequent tear out and replacement. Installers can use it for conventional carpets and felt-back resilient sheet goods, cork and rubber tile. We do not recommend it for use with extra thick sheet goods or with curl memory. Titebond 720 contains no volatile solvents, hazardous materials or carcinogens and no unpleasant odor. It is guaranteed against discoloration of resilient sheet goods. It is freeze/thaw stable, nonflammable, water-resistant and non-toxic. It’s available in four-gallon pails.

“We recently developed Titebond Ultimate TiteGrab Adhesive to accelerate installation time of vertical applications, including flooring on walls. TiteGrab doubles the initial vertical bond strength of most other adhesives; it quickly grips and holds materials, eliminating the need for bracing in many cases and speeding up the job. Users can reposition the materials for up to 10 minutes after application.

“TiteGrab is uniquely designed for bonding most building materials, including wood, stone, concrete, metal, brick and glass. It is ideal for installing vertical flooring as well as large panels, drywall, wallboards, mirrors, decorative moldings, vertical shelving and landscape walls, kitchen backsplashes, cove base and many other components. It’s 100% waterproof and has an extremely low VOC content of less than 4 g/L. The adhesive includes a special v-notch applicator tip that ensures the correct depth of adhesive and forms a ridge on top of the bead for increased bond strength. We recommend that the installer use a premium cartridge gun to apply TiteGrab, with a high thrust ratio (18:1 works well) that handles high-viscosity formulation. It’s available in 9.5-oz. cartridges.”