Continuing its legacy of innovation and groundbreaking flooring products, Mohawk introduces Performance Accessories. An evolution of its current accessories program, the company is aligning all floor accessories for its three master brands, Mohawk, Pergo and Karastan–streamlining the shopping experience while providing the perfect finish.
“As we executed our master brand strategy in the market, the accessories story became unnecessarily complicated for our retailers,” explained Angela Duke, director of brand marketing. “We wanted to make it easy for them to reinforce the same messaging across all brands and merchandise products across the entire product portfolio in a consistent way.”
Performance Accessories merchandising will include a showroom expansion with newly added elements such as hand cards and chain sets. Additionally, Mohawk will offer décor books for retailers to explore the line of accessories, new strap sets of molding, sell sheets and sample back labels with Performance Accessories information. Performance Accessories will have a visible presence in hard surface displays, which will be set up to give RSAs an easy way to bring the finishing story into the conversation as they discuss flooring options. In addition to an expansion of its in-store merchandising, Performance Accessories will also be expanding its digital offering, with new digital assets that are designed to tell the story of how Mohawk makes flooring easy and, ultimately, drives traffic to retail stores.
“Performance Accessories provides a one-stop shop that makes it easy for our retail partners to offer shoppers a complete solution,” said David Moore, senior director of accessories. “With a variety of differentiated products, retailers also have access to the most innovative tools developed to make the job easier and faster with better results.”
Products such as the 5-in-1 transition are multifunctional. This piece is a single stick of molding that can be used in a t-mold, reducer, end mold, carpet reducer or stair nose configuration. Additionally, new in 2020, Performance Accessories will offer a special-order program for Karastan–for discerning consumers who want to take it over the top from a visual standpoint. This program will include full stair treads and air vents to custom match hard surface products.
For more details, visit mohawkflooring.com.