AHF Products, a leader in hardwood flooring, has announced an agreement with Taylor Adhesives, an industry leading manufacturer of high-performance adhesives and coatings, to be the exclusive distributor of Bruce flooring adhesives. Taylor will assume full responsibility in North America for the day-to-day operations of all Bruce-branded adhesives as well as popular Bruce cleaning products through AHF’s approved distributor network.
“By bringing together two of the leading names in flooring, we are providing our customers and consumers improved access to the full line-up of Bruce accessory products at the best possible prices and with exceptional service,” said Wendy Booker, vice president, marketing & product development, AHF Products.
Customers will benefit from expanded access to Bruce-branded adhesives in both the distribution and sundries channels across North America. Expert sales and technical support will be provided by Taylor.
“Bruce, like Taylor, is a trusted name in the flooring industry,” said Taylor President Paul Murfin. “Combining the performance of the Bruce adhesives with Taylor’s dedicated adhesive sales team will benefit our customers and the market as a whole.
Well-known Bruce products covered under the agreement include adhesive products such as Summit Select, ProConnect Plus, Equalizer Pro, Everseal and Glue Assist Pro that are used extensively by professional installers, as well as Bruce Hardwood & Laminate Cleaner and Bruce Multi-Surface Cleaner, both of which are indispensable staples on retail shelves and in consumers’ homes.